Minnesota Public Radio and its American Public Media subsidiary have combined their Classical music offerings under the “YourClassical” umbrella.
MPR’s statewide Classical network based at 99.5 KSJN Minneapolis is now branding as “YourClassical MPR“. The national classical programming offerings such as Performance Today, Pipedreams, SymphonyCast and Composers Datebook have been folded into the YourClassical brand with all sharing a new listener-facing digital portal at YourClassical.org.
MPR states that the brand alignment is part of their efforts to expand YourClassical’s audience to younger listeners.