Stephens Media Group relaunched Christian AC “Shine 95.7” KKSR Walla Walla/Kennewick WA as “95.7 The Bridge” on Monday.
KKSR Program Director Jeremiah St. James remains in mornings. St. James also serves as APD/MD/evening host at Stephens’ 94.1 KXOJ Tulsa. The remainder of KKSR’s daily lineup had come from KXOJ, but the station is now running jockless in those dayparts as it promotes that it is “live and local Christian radio”. That, and operating commercially, differentiate it from EMF’s “K-Love” heard on 93.3 KRKL Walla Walla/103.1 K276EU Kennewick and Walla Walla University’s “Positive Life Radio” KGTS College Place.