Magnum Media has launched Alternative “Alt 107.1” W296EH La Crosse WI.
Fed via 102.7 WKBH-HD3 La Crescent MN, the signal launched on Monday afternoon as the translator completed its move from 107.3. The translator had been rebroadcasting CHR “Mix 96.1” WXYM Tomah WI. Core artists for the new “Alt 107.1” are listed as including Twenty One Pilots, Machine Gun Kelly, Imagine Dragons, Cage The Elephant, Billie Eilish, Foo Fighters, Red Hot Chili Peppers, The Black Keys, blink-182, Weezer, Nirvana, Panic! At The Disco, and AJR.
Magnum Media has added its 8th Radio format to the La Crosse Market.
Group Director of Engineering, Christopher “Doc” Tarr, reported his sign-on at 5:27 PM.
Alternative Music “ALT 107.1” is an HD3 of WKBH-FM La Crescent-La Crosse and is being rebroadcast on 107.1 FM W296EH from 459’ on a tower overlooking La Crosse from right across the Mississippi River.Soon ALT 107.1 will also heard on the free Magnum Media app, on the free Tune-In app, Alexa using the Magnum Media Skill and on-line at lacrossealt.com. Listeners who own an HD radio can also listen to ALT on 102.7 WKBH HD-3 which has the same regional over-the-air coverage as 102.7 FM.
ALT 107.1 featured artists include Twenty One Pilots, Machine Gun Kelly, Imagine Dragons, Cage The Elephant, Billie Eilish, Foo Fighters, Red Hot Chili Peppers, The Black Keys, blink-182, Weezer, Nirvana, Panic! At The Disco, and AJR.
Reid Magnum stated, “My brother Ty and I were born in La Crosse. My wife Chelsey got to know the college music scene over her four years at UW-La Crosse. Adding together local listeners plus UW-L, Viterbo and WTC students, our research indicates that for Alternative Music fans ALT 107.1 will be a hit!”
Magnum Media started from scratch in Tomah in 1991 and now operates 24 Wisconsin Radio stations and 3 TV stations including KQEG-TV 23 in La Crosse. Magnum’s other La Crosse Market Radio stations are KICKS 106.3 WQCC, 102.7 WKBH, Mix 96.1 WXYM, 1490 The Eagle, Magic 97.9, Classic Rock 94.5 WTMB and BOG Country 101.3 WBOG.
