Alpha Media has announced the return of Ricky Mitchell to the company to serve as Market Manager of their Jackson MS stations starting Thursday, September 16.

Mitchell served as Market Manager for Alpha’s Biloxi cluster from 2013 through its sale to TeleSouth before leaving in June 2020. He has been serving as Director of Sales for El Dorado Communications Yuma AZ.

Mitchell fills the Jackson leadership slot that had been held by Kevin Webb for the past 32 years until his recent retirement.

Ricky Mitchell has been named Market Manager of Alpha Media’s Jackson, MS stations. Mitchell previously worked with Alpha as Market Manager of the company’s stations in Gulfport-Biloxi. He returns to Alpha after a stint at El Dorado Broadcasters in Yuma, AZ

Alpha Media Regional President and Chief Compliance Officer Bill McElveen commented on the announcement, “Our Alpha – Jackson team was led by radio icon Kevin Webb for the past 32 years, so when Kevin announced his retirement, we began a nationwide search for our next Market Manager. After interviewing dozens of candidates, we were thrilled to be able to bring back to the Alpha Media family a true son of Mississippi in Ricky Mitchell.”

Ricky Mitchell stated, “I am thrilled to come home to Mississippi and to join the terrific team at Alpha Media – Jackson. It’s a tremendous honor to be able to live, work and serve the local Jackson community with such a talented and dedicated team and I can’t wait to get started!”

Mitchell’s first day back with Alpha will be September 16th.