Vanguard Media has rebranded Regional Mexican “La Zeta 106.3” KDLW Los Lunas/Albuquerque NM as “Exitos 106.3“.
Owner Don Davis describes the new brand as “Regional Mexican CHR”, with a current-hit based tight music rotation in a “more-music-less-talk” mode. KDLW’s programming also is heard on 95.9 K240EC Santa Fe and recent sign-on 1100 KVVD Peralta feeding 93.7 K229CL Albuquerque.
With the change, Program Director/midday host Michelle Romero in middays and afternoon host ‘El Parientón’ have exited.
