Universal Media Access has sold South Asian “Bolly 92.3” KSJO San Jose to Silicon Valley Asian Media Group for $8 million.
The buyer is led by Sanjiv Gupta, a local accountant, who currently hosts a weekly financial advice show on the station. Other partners in the new ownership group include current VP/COO Brad Behnke and VP/Digital and Programming Gregg Pirillo. The trio will each hold a 33% voting stake in the company.
Universal Media Access, a part of Charles Banta’s Mercury Capital Partners, purchased KSJO in 2011 for $9.25 million. The company previously sold its two other San Jose area stations, 104.9 KCNL and 1170 KLOK in 2012 and 2017 respectively.
