Over three months have past since Christmas, but on March 25, 2022 two stations have been continuously running Christmas music continuously.
The Radio By Grace owned 92.7 W224AZ Chattanooga TN fed via Brewer Media Group’s 95.3 WALV-HD4 Ooltewah switched to Christmas music in October 2021 after its LMA to Sabatino Cuppelli’s Conservative Talk “Nooga Radio” came to an end. Cuppelli, who uses the on-air name ‘Mike Steel’, immediately moved the brand to Destiny Life Resources’ 96.9 WVMG-LP Chattanooga.
Hitmaker Music Group’s 1230 WGGG/92.1 W221DX Gainesville FL has also continued running Christmas music since the end of the holiday season. Anthony Bucher’s group acquired those stations and Silent 1230 WMOP Ocala in September 2020, but earlier this week the FCC rejected an Application For Review from UOBN Broadcasting Network seeking to revoke the sale on racial discrimination claims. UOBN claimed that seller Florida SportsTalk Inc. reneged on its option to buy the stations on racial grounds, while the seller stated that UOBN failed to pursue a contract about entering into an to broker and purchase the stations.
This is the second year in a row that we’ve seen Christmas music continue into March, but never this late. In 2021, SummitMedia kept stunting on 100.9 WJSR Lakeside/Richmond VA until March 4, when it launched Classic Hits “Awesome 100.9“.
