Cumulus Appoints Cindy Rollison As Tri-Cities Market Manager

Cumulus Media has appointed Cindy Rollison as VP/Market Manager for its Johnson City/Kingsport/Bristol TN-VA cluster.

Rollison succeeds the recently retired Debbie Caso. The move marks a return to Cumulus as she previously served as VP/MM and Sales Manager/Key Account Manager in their former Blacksburg VA cluster from 2007-2018. She most recently served as Regional Marketing Consultant for Mel Wheeler Inc. in Roanoke VA.

Cumulus Media (NASDAQ: CMLS) announces that it has appointed Cindy Rollison as Vice President/Market Manager for Cumulus Tri-Cities, TN (Johnson City-Kingsport-Bristol). Rollison will step up to fill the role following the retirement of Debbie Caso, Vice President/Market Manager. Caso announced her retirement after 43 years with Cumulus Tri-Cities, TN. Rollison’s appointment is effective on Monday, April 18, 2022.
The appointment marks the return of Rollison to Cumulus Media, who held positions including Vice President/Market Manager and Sales Manager/Key Account Manager for the company’s former station group in Blacksburg, VA, from 2007-2018. Rollison became Vice President/General Manager for Monticello Media-Blacksburg, VA, after the company’s purchase of the Cumulus Media stations in that market. Prior to re-joining Cumulus, Rollison served as Regional Marketing Consultant for Mel Wheeler, Inc. Radio and Digital Advertising since 2019.
Mark Sullivan, Regional Vice President, Cumulus Media, said: “I’m thankful to Debbie Caso for making such a valuable contribution to the community and company for so many years, and wish her much happiness in her retirement. At the same time, I’m very pleased that we have someone of Cindy Rollison’s caliber and experience joining our team. I’m excited to have the opportunity to work alongside Cindy again, after many successful years working together with our cluster in Blacksburg, VA. I’m looking forward to many successes together.”
Cindy Rollison commented: “I would like to thank Mary Berner, Bob Walker and Mark Sullivan for this great opportunity to rejoin the company in the Tri-Cities, TN, market. I am honored to lead such a stellar team, whose commitment to our local community, listeners, and advertising partners is unmatched. I look forward with excitement and enthusiasm to continued success as a top-performing cluster within the community and company.”
Cumulus Media owns and operates four radio stations in the Tri-Cities, TN, market, including: NASH Icon 104.9/WKOS-FM (Country), 640 WXSM-AM (Sports), 910 WJCW-AM (News/Talk), and 101.5 WQUT-FM (Classic Rock).

Cumulus Media has appointed Cindy Rollison as VP/Market Manager for its Johnson City/Kingsport/Bristol TN-VA cluster.

Cumulus Media (NASDAQ: CMLS) announces that it has appointed Cindy Rollison as Vice President/Market Manager for Cumulus Tri-Cities, TN (Johnson City-Kingsport-Bristol). Rollison will step up to fill the role following the retirement of Debbie Caso, Vice President/Market Manager. Caso announced her retirement after 43 years with Cumulus Tri-Cities, TN. Rollison’s appointment is effective on Monday, April 18, 2022.
The appointment marks the return of Rollison to Cumulus Media, who held positions including Vice President/Market Manager and Sales Manager/Key Account Manager for the company’s former station group in Blacksburg, VA, from 2007-2018. Rollison became Vice President/General Manager for Monticello Media-Blacksburg, VA, after the company’s purchase of the Cumulus Media stations in that market. Prior to re-joining Cumulus, Rollison served as Regional Marketing Consultant for Mel Wheeler, Inc. Radio and Digital Advertising since 2019.
Mark Sullivan, Regional Vice President, Cumulus Media, said: “I’m thankful to Debbie Caso for making such a valuable contribution to the community and company for so many years, and wish her much happiness in her retirement. At the same time, I’m very pleased that we have someone of Cindy Rollison’s caliber and experience joining our team. I’m excited to have the opportunity to work alongside Cindy again, after many successful years working together with our cluster in Blacksburg, VA. I’m looking forward to many successes together.”
Cindy Rollison commented: “I would like to thank Mary Berner, Bob Walker and Mark Sullivan for this great opportunity to rejoin the company in the Tri-Cities, TN, market. I am honored to lead such a stellar team, whose commitment to our local community, listeners, and advertising partners is unmatched. I look forward with excitement and enthusiasm to continued success as a top-performing cluster within the community and company.”
Cumulus Media owns and operates four radio stations in the Tri-Cities, TN, market, including: NASH Icon 104.9/WKOS-FM (Country), 640 WXSM-AM (Sports), 910 WJCW-AM (News/Talk), and 101.5 WQUT-FM (Classic Rock).