The Media Rating Council has announced it and Nielsen have agreed to a panel performance monitoring process in eight of the 30 currently accredited Nielsen Audio PPM markets.
The monitoring program will involve detailed and frequent monitoring and verification of key PPM panel performance metrics in the eight markets to insure Nielsen upholds their commitments to their PPM panel improvement program that is designed to improve panel performances in those and other PPM markets. The MRC has noticed ongoing declines in the panel performances in the eight markets.
The eight markets being monitored for performance are Baltimore, Charlotte, Dallas, Denver, Houston, Miami, Minneapolis, and Nassau-Suffolk.
After reviews of recent audits of Nielsen’s Audio PPM service, the Media Rating Council (MRC) and its Radio Committee have noted ongoing performance declines in a substantial number of currently accredited PPM Audio markets. As a result, MRC and Nielsen have agreed upon a panel performance monitoring process to be applied to eight of the 30 currently accredited Nielsen Audio PPM markets.
The eight markets included at this time in this performance monitoring program are Baltimore, Charlotte, Dallas, Denver, Houston, Miami, Minneapolis, and Nassau-Suffolk.
This enhanced monitoring program is now underway, and will be continued into the foreseeable future. It involves detailed and frequent monitoring and verification of key PPM panel performance metrics in the eight markets. In addition, these metrics will be compared against commitments Nielsen has made to MRC as part of a PPM panel improvement program that is designed to improve panel performances in these and other PPM markets. Nielsen Audio management also will meet regularly with the MRC’s Radio Committee to review the results for these markets, and the Committee will consider their ongoing accreditation statuses with this information in hand.
It is both MRC’s and Nielsen’s goal to ensure these markets perform in a manner that warrants continued accreditation into the future, and the monitoring process has been established to ensure ongoing progress is being made toward that goal. Additionally, MRC will continue to review PPM panel performance in all markets, beyond the eight included in the formal monitoring process and in all contexts in which this data is used in MRC-audited services.
MRC will provide additional updates on this monitoring initiative as events warrant.
