Townsquare Media shifted 92.9 WBUF Buffalo NY from Classic Rock to Active Rock this morning.
The move comes with the addition of currents to the station’s playlist, a positioning change to “Buffalo’s Real Rock”, and some on-air lineup changes. Townsquare’s Compass Media syndicated Free Beer & Hot Wings remain in mornings as does Brand Manager Nik Rivers in afternoons. Rivers joined WBUF in October 2021 after previously programming Audacy Alternative “107.7 Alternative Buffalo” WLKK. WGRD Grand Rapids Production Director/middayer Jenna Hoke adds middays at WBUF replacing Townsquare’s national Classic Rock tracker Jen Austin. The company also adds Compass’ Loudwire Nights with Toni Gonzalez for nights in place of Dean ‘The Dean of Rock’ Sarago. Sarago remains as Marketing Director for Townsquare Buffalo.
The shift repositions WBUF directly between Cumulus Media’s combo of Classic Rock “97 Rock” 96.9 WGRF and Alternative “103.3 The Edge” WEDG. WGRF is currently fourth in the Buffalo market with a 7.0 share and WEDG eleventh with a 3.3. WBUF sits in fourteenth place with a 1.6 share.
The 1pm hour of the revamped WBUF today featured:
- Foo Fighters – Big Me
- Nirvana – The Man Who Sold The World
- AC/DC – You Shook Me All Night Long
- Jack White – Taking Me Back
- Radiohead – Creep
- Guns ‘N Roses – Mr. Brownstone
- Foo Fighters – Times Like These
- Eve 6 – Inside Out
- Ghost – Call Me Little Sunshine
- Breaking Benjamin – The Diary of Jane
- Stone Temple Pilots – Creep
- Led Zeppelin – The Ocean
- Metallica – Fuel
