Alpha Media flipped Hot AC “Mix 106.3” WGER Saginaw MI to 90s/early 2000s based Rock/Alternative “106.3 The Core” at noon today.
The station adds the WRIF Detroit based Dave & Chuck The Freak for mornings becoming the first non-Beasley Media owned affiliate for the show. Mack joins as midday host after previously hosting that shift at Cumulus CHR 102.5 WIOG. ‘Clay Bird’ Pierce remains as PD/afternoon host.
The new format targets Cumulus’ “Z93” WKQZ, which currently ranks third in Saginaw with a 6.3 share in the Spring 2022 Nielsen Audio ratings, while Alpha Media’s three other stations in the market took the other spots in the top 4. WGER placed eighth in the market with a 2.0 share.
The first hour of the new “Core” featured:
- Stone Temple Pilots – Crush
- Linkin Park – In The End
- Sublime – What I Got
- 3 Doors Down – Kryptonite
- Bush – Everything Zen
- Green Day – Longview
- Weezer – Beverly Hills
- Alice In Chains – Got Me Wrong
- Jane’s Addiction – Been Caught Stealing
- Puddle of Mudd – Blurry
- Blink 182 – What’s My Age Again
- Nirvana – The Man Who Sold The World
106.3 WGER in Saginaw, MI, debuted their new rock station, 106.3 The Core, focusing on rock/alternative music from the ’90s & ’00s. The playlist will include artists like Rage Against The Machine, Pearl Jam & Soundgarden, Blink 182, The Red Hot Chili Peppers, and Sublime.
Mark Thomas, Alpha Media Market Manager in Saginaw, said, “We are thrilled to launch a locally programmed Rock station for the Great Lakes Bay Region. Joining our team is market veteran MacKenzie ‘MacK’ Furlo and Michigan legends Dave & Chuck the Freak.”
Content Director Clay Pierce shares,” Alpha’s commitment to delivering unique products to underserved audiences is one of the reasons I love being a part of this company. Our listeners and advertisers now have a rock ‘alternative’ run by people in the mitten for people in the mitten.’
