Cumulus Media has flipped CHR “Hot 93.3” KLIF-FM Haltom City/Dallas to 90s/2000s hits.
Positioning as “DFW’s 90s & 2000s”, the move takes KLIF-FM out of direct format competition with iHeartMedia’s “106.1 Kiss-FM” KHKS and closer to Hot AC “102.9 Now” KDMX. The move has the station emphasizing music from the 1990s through 2010s with a handful of currents and recurrents remaining.
KLIF-FM had fallen below a one share in recent months registering a 0.8 in the last two Nielsen Audio ratings monthlies. KHKS currently ranks sixth in the market with a 4.3 share.
Program Director/afternoon host Sid Kelly and morning host Mason remain through the changes. YEA Networks’ Tino Cochino Radio departs the station’s lineup, while Ali Burns is added for middays. Burns also hosts weekends on “New Country 96.3” KSCS and “99.5 The Wolf” KPLX.
The 6am hour on the revamped Hot 93.3 featured:
- Fergie – Big Girls Don’t Cry
- Kid Laroi & Justin Bieber – Stay
- Fun – We Are Young
- Mariah Carey – Fantasy
- No Doubt – Sunday Morning
- 50 Cent – Candy Shop
- Vengaboys – We Like To Party
- Nickelback – How You Remind Me
- Fugees – Ready Or Not
- Billie Eilish – Bad Guy
