First Media Services AC “Mix 107.7” WEGC Sasser/Albany GA relaunched as Hot AC “107.7 Now-FM” at 1:07pm today.
Positioning as “More Music, Better Variety”, the station drops Westwood One’s AC format for a locally programmed lineup. The station continues to feature Murphy, Sam & Jodi in mornings, while adding trackers Marissa Lanchak for middays and Scott Evans for afternoons. The Hot AC edition of PopCrush Nights hosted by Donny Meacham will be heard at night under Owner/GM Rick Lambert and OM/PD Josh Strickland with Jon Holiday of Radio Consulting Services consulting.
