NRG Media has announced the addition of Keely Byars as their new Omaha General Manager.

Byars comes to NRG from the print and digital industries with stints as General Manager and Advertising Director for Lee Enterprises Quad Cities, Regional President for Lee Enterprises Charlottesville VA, VP/Sales for Berkshire Hathaway Media Omaha, Chief Revenue Officer for TapOnIt and Director Of Franchise Performance for Hello Garage.

NRG Media owns Hot AC “Sweet 98.5” KQKQ, Variety Hits “101.9 The Keg” KOOO, Rhythmic CHR “Power 106.9” KOPW, Regional Mexican “La Nueva 99.5” 1120 KMMQ/99.5 K258DC, News/Talk 1290 KOIL, and Sports combo “The Zone” 1620 KOZN and “The Zone 2” 1180 KZOT.

Byars succeeds Mark Shecterle, who departed for the VP/Market Manager duties at Cox Media Group Tulsa in March.

Keely Byars is the new General Manager of Omaha’s seven-station group, KZOT-AM, La Nueva, KOIL-AM, Power 106.9; Sweet 98.5, The Keg and The Zone.

“Byars is an energetic leader with a broad base of experience in media, digital innovation, content development, and operations. She is a native Nebraskan who is passionate about local media and the Omaha community”, said Jim Smith, NRG Media’s COO. “Byars understands our commitment to excellence, and we are thrilled to have her join our talented team in Omaha.”

Byars has held top leadership positions with Lee Enterprises and Berkshire Hathaway Media, including being a Group Publisher in Charlottesville, VA, and the VP of Sales at the Omaha World-Herald.

Byars commented, “Radio has such a positive impact on so many of our listener’s lives, the local businesses we serve, and the community partnerships we form. Joining the team at the radio stations that I grew up listening to is such an honor to me and I am excited to build upon the stations’ legacies.”