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Don Geronimo Offers Public Apology Over Comments That Led To WBIG-FM Firing

Lance Ventaby Lance Venta
August 2, 2023

Don Geronimo Show Big 100 WBIG Washington DC WJFKFollowing his firing from iHeartMedia Classic Rock “Big 100” WBIG-FM Washington DC over comments directed towards WUSA-TV reporter/anchor Sharla McBride while both were broadcasting from Washington Commanders training camp on Thursday, Don Geronimo has issued his first statement on the incident with a public apology and desire to do so to McBride in-person.

Last week, during my live radio show from the Commanders training camp, I used inappropriate words in a way that hurt someone. I deeply and sincerely apologize for the pain I caused WUSA sports reporter Sharla McBride.

As has been reported, I insensitively used the terms “Barbie,” “Barbie girl,” and “chick” when talking about Ms. McBride, a fellow broadcaster who I did not know or recognize, when she walked by our broadcast position. My attempts to be humorous and topical backfired, and I needlessly deprecated a professional colleague.

I want to correct one inaccurate aspect of some media reports. Contrary to those reports, neither I nor my producer used the word “tight” to describe Ms. McBride. Rather, my producer used the word “tight” – a common term in the broadcast world that refers to seamless production – to describe a technical aspect of our show that day. The timing of it was unfortunately misconstrued in some reports as part of my reference to Ms. McBride.

I have reached out to Ms. McBride to apologize.

When she feels ready, I hope that we can have a conversation and that I will have the opportunity to reiterate my apology to her in person.

I hope that Ms. McBride and the listeners who heard me will forgive me. I am better than this, and I promise to demonstrate that going forward.

pic.twitter.com/ncVEqCRddk

— DonGeronimoShow (@DonGeronimoShow) August 2, 2023

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Don Geronimo Offers Public Apology Over Comments That Led To WBIG-FM Firing

Lance Ventaby Lance Venta
August 2, 2023

Don Geronimo Show Big 100 WBIG Washington DC WJFKFollowing his firing from iHeartMedia Classic Rock “Big 100” WBIG-FM Washington DC over comments directed towards WUSA-TV reporter/anchor Sharla McBride while both were broadcasting from Washington Commanders training camp on Thursday, Don Geronimo has issued his first statement on the incident with a public apology and desire to do so to McBride in-person.

Last week, during my live radio show from the Commanders training camp, I used inappropriate words in a way that hurt someone. I deeply and sincerely apologize for the pain I caused WUSA sports reporter Sharla McBride.

As has been reported, I insensitively used the terms “Barbie,” “Barbie girl,” and “chick” when talking about Ms. McBride, a fellow broadcaster who I did not know or recognize, when she walked by our broadcast position. My attempts to be humorous and topical backfired, and I needlessly deprecated a professional colleague.

I want to correct one inaccurate aspect of some media reports. Contrary to those reports, neither I nor my producer used the word “tight” to describe Ms. McBride. Rather, my producer used the word “tight” – a common term in the broadcast world that refers to seamless production – to describe a technical aspect of our show that day. The timing of it was unfortunately misconstrued in some reports as part of my reference to Ms. McBride.

I have reached out to Ms. McBride to apologize.

When she feels ready, I hope that we can have a conversation and that I will have the opportunity to reiterate my apology to her in person.

I hope that Ms. McBride and the listeners who heard me will forgive me. I am better than this, and I promise to demonstrate that going forward.

pic.twitter.com/ncVEqCRddk

— DonGeronimoShow (@DonGeronimoShow) August 2, 2023

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Leave a ReplyCancel reply

Recent Headlines

94.7 WQDR Raleigh Durham

Amanda Daughtry Exits Mornings At WQDR-FM

June 28, 2026
iHeartMedia

Comprehensive List Of Those Affected By iHeartMedia’s Cuts This Week (Sunday Update)

June 28, 2026
Eastlan Ratings

Eastlan Ratings To Add Surveys For Seven Top 50 Markets

June 26, 2026
Nielsen Audio Arbitron

Nielsen May 2026 Ratings Releases 6/26

June 26, 2026
102.7 WEBN Cincinnati

KiddChris Show Comes To An End At WEBN

June 26, 2026
Friends of Georgia Radio Hall of Fame

Dallas McCade & Greg Street Lead 2026 Georgia Radio Hall Of Fame Inductees

June 26, 2026
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