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Everything Classic Comes To Northern Michigan

Lance Ventaby Lance Venta
August 4, 2023

94.5 WSBX Mackinaw City BIlly Sours Everything ClassicBilly Sours’ Whiskey Sours Broadcasting and Productions has closed on its $140,000 purchase of Silent 94.5 WYPV Mackinaw City/Petoskey MI from Mitten News LLC and relaunched the station as a Classic Rock/Hits hybrid 94.5 WSBX.

On the station’s website it describes itself as “the only 100% classic station in the area” stating, “Our commitment to great music reaches all ages, from toddlers to grandparents. From Rod Stewart’s Young Hearts to Roar to Chicago’s 25 or 6 to 4, our selection spans every genre, from country to rock and everything in between, and our continuous rotation ensures that there will always be something for everyone.”

Earlier this year Sours’ MadSun Investments sold Classic Rock “Buzz 102.5” WBZV Hudson MI to Educational Media Foundation for $285,000.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Everything Classic Comes To Northern Michigan

Lance Ventaby Lance Venta
August 4, 2023

94.5 WSBX Mackinaw City BIlly Sours Everything ClassicBilly Sours’ Whiskey Sours Broadcasting and Productions has closed on its $140,000 purchase of Silent 94.5 WYPV Mackinaw City/Petoskey MI from Mitten News LLC and relaunched the station as a Classic Rock/Hits hybrid 94.5 WSBX.

On the station’s website it describes itself as “the only 100% classic station in the area” stating, “Our commitment to great music reaches all ages, from toddlers to grandparents. From Rod Stewart’s Young Hearts to Roar to Chicago’s 25 or 6 to 4, our selection spans every genre, from country to rock and everything in between, and our continuous rotation ensures that there will always be something for everyone.”

Earlier this year Sours’ MadSun Investments sold Classic Rock “Buzz 102.5” WBZV Hudson MI to Educational Media Foundation for $285,000.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Join Now | Lost Password?

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