Beasley Media Group is expanding its Spanish Salsa based “Playa” format to six additional markets.
The company describes the brand as “Salsa and More” with a “variety of artists, including Marc Anthony, Enrique Iglesias, Juan Luis Guerra and more” providing “the ultimate beach experience of traditional rhythms and heritage of the music that was born across Caribbean in countries like Cuba, Puerto Rico, Dominican Republic and Colombia”.
Currently heard on “Playa 99.3” WWCN Fort Myers Beach FL and in Tampa on 106.9 W295CF St. Petertsburg/103.1 W276CX New Port Richey/92.5 WYUU-HD2, the Playa brand will now be heard on 860 WAEC Atlanta where it replaces Christian Preaching “Love 860” and on the following HD subchannels: 95.1 WNKS-HD3 Charlotte, 105.1 WMGC-HD2 Detroit, 96.3 KKLZ-HD2 Las Vegas (NuTune Country moves to KXTE-HD2), 102.9 WMGK-HD3 Philadelphia, and 96.9 WBQT-HD2 Boston.
“Playa” continues Beasley’s recent roll-out of brands across multiple markets along with Podcast Radio in four markets and NuTune Country on seven HD subchannels.
Beasley Media Group has unveiled Playa in five markets across the company. The new “Salsa and More” format will feature a variety of artists, including Marc Anthony, Enrique Iglesias, Juan Luis Guerra and more!
The salsa hits and tropical flared sound will provide the ultimate “playa” (beach) experience of traditional rhythms and heritage of the music that was born across Caribbean in countries like Cuba, Puerto Rico, Dominican Republic and Colombia.
The format can be heard on the following Beasley HD channels:
Atlanta – WAEC
Charlotte – WNKS 95.1 HD3
Detroit – WMGC 105.1 HD2
Las Vegas – KKLZ 96.3 HD2
Philly – WMGK 102.9 HD3
Boston – WBQT – 96.9 HD2“With the Hispanic communities growing fast in many of our markets, we’re proud to present this mass appeal music format with the biggest and most familiar Latin stars,” said Beasley Media Group Chief Content Officer Justin Chase. “Our brilliant Director of Latin Formats, Nio Fernandez, has made Playa highly popular in a couple of our markets already and I’m excited to watch the brand continue to expand.”
“The salsa format is one that we have successfully offered in Tampa and Fort Myers,” said Beasley’s Director of Latin Formats, Nio Fernandez. “We are extremely proud to expand it to Atlanta, Philadelphia, Las Vegas, Detroit, Boston and Charlotte. Beasley takes pride in the growth of its Hispanic footprint as the company continues to align with the demand for these formats in the nation’s rapidly changing demographics.”
