SiriusXM’s AdsWizz had announced the addition of Synthetic Voice Ads on its AudioGO self-serve marketplace.
AdsWizz Inc., the technology engine powering the monetization of audio content around the world and a subsidiary of SiriusXM, announced today that Synthetic Voice Ads are available on AudioGO, AdsWizz’s self-serve platform for small and mid-sized businesses (SMBs). This is the first tool to launch in a suite of offerings that AdsWizz calls AdsWizz’s AI Ad Tools. The tool is available now in AudioGO’s Ad Creative Suite. The new suite of offerings is expected to complement AdsWizz’s broader ad offering by delivering cost-effective and efficient solutions to advertisers, with an initial focus on lowering the barrier for entry into the world of audio advertising for SMBs.
“As part of our vision to shape the future of audio, we’re excited to thoughtfully explore the ways AI can extend the power of our audio portfolio to new audiences and help us deliver smarter solutions for audio advertisers,” said Chris Record, Senior Vice President, Ad Product, Technology, and Operations at SiriusXM Media and AdsWizz. “With the launch of Synthetic Voice Ads on AudioGO, we are beginning to bring a wider diversity of brands into the audio advertising space. We believe we have the ability to support the next generation of entrepreneurs around the world in a unique way, breaking down barriers and allowing advertisers of any size to tap into audio in ways they might not have thought possible.”
A friction point in audio buying, especially for SMBs, is the lack of a self-service creative platform to quickly and easily launch customizable audio ads. Display advertising, by comparison, has long benefited from automated, self-service tools. The latest advancements can help unlock this growth in audio by removing this barrier to entry, encouraging new advertisers into the audio space and giving SMBs the opportunity to create and customize compelling, engaging audio campaigns generated by AI.
Synthetic Voice Ads, available now on AudioGO, is a cost-effective creative tool that is expected to allow brands to select from a variety of artificial voices when creating an ad. With multiple voices to choose from (and more languages and voice options to come), Synthetic Voice Ads allow advertisers to create attention-grabbing, and persuasive voiceovers in seconds. Unlike most voice ads, which would require re-records or expert editing to alter once recorded, with Synthetic Voice Ads, it’s easy to do unlimited retakes or script rewrites and still publish without delay.
Synthetic Voice Ads is the most recent example of SiriusXM’s continued investment in innovative audio ad technology and solutions across AdsWizz and SiriusXM Media, the Company’s advertising arm. Additional Ad Tools based on artificial intelligence solutions are currently being researched and developed by AdsWizz, and future iterations of AdsWizz’s AI Ad Tools may come to life across the broader AdsWizz platform.
