iHeartMedia has announced the promotion of Rachel Elliot to Director of Country Programming for eight stations in Kentucky and West Virginia.
Elliot will oversee 97.5 WAMZ Louisville, “98.1 The Bull” WBUL and “98.5 The Bull Icons” WBUL-HD2 Lexington, “K93” WSEK-FM and “Icons 910” WSEK Burnside/Somerset KY, “103.3 TCR Country” WTCR-FM Huntington WV, 98.7 WOVK Wheeling WV, and “107 WNUS” WNUS-FM Belpre OH/Parkersburg WV. She will be based in Louisville.
Elliot joins the Country stations from Rock 102.7 WEBN Cincinnati where she was Digital Program Director and midday host since 2018, while also tracking for dozens of Country and Rock stations across the country. She previously served as Online Content Coordinator for iHeart Cincinnati from 2012-15 and was digital host for Fox Sports Detroit from 2016-18.
She succeeds Ashley Wilson overseeing the Kentucky stations following Wilson’s move to “96.9 The Kat” WKKT Charlotte last September.
iHeartMedia announced today that Rachel Elliot has been named Director of Country Programming for Kentucky/West Virginia, effective immediately. As Director of Country Programming for Kentucky/West Virginia, Rachel Elliot will be responsible for Programing and Brand Leadership of country outlets 97.5 WAMZ, 98.1 The Bull, 98.5 The Bull ICONS, K93 Country, 103.3 TCR Country, 98.7 WOVK, 107 NUS, and ICONS 910 WSEK She will report to Michael Jordan, Region Senior Vice President of Programming.
“We’re excited to have Rachel join our team” said Kristy Beebe, Area President for Kentucky, West Virginia and South Carolina. “Rachel’s lifelong passion for country music, unique multi-format perspective, positive energy and creativity make her a perfect fit to continue the success of our country brands across Kentucky and West Virginia.”
“I’m thrilled to welcome Rachel Elliot as the new Director of Country Programming for Kentucky and West Virginia. Rachel has a successful track record working with big brands that have dynamic personalities and a winning culture. Her creativity, drive and on-air background, coupled with her passion for content creation and engagement, perfectly positions her to lead these top performing country brands,” said Michael Jordan, Region Senior Vice President of Programming.
Rachel Elliot joins iHeartMedia Kentucky/West Virginia from iHeartMedia Cincinnati where she most recently served as Digital Program Director and On-Air talent at the legendary WEBN, while also serving as a national talent for the iHeartCustom/Format Center brands with a specific focus on Country and Rock; appearing weekly on 35+ stations across the United States. Rachel began her career as an intern in Chicago for iHeartMedia’s KISS 103.5 and is a graduate of DePaul University.
“I’ve been with iHeartMedia my entire radio career, from my very first internship – it’s so special for me to continue my career with the company that’s been with me from the beginning. Growing up on a sheep farm in upstate Ohio, Country music has long been my passion. I appreciate the team for allowing me to continue to learn and grow within a company I love, and trusting me with these iconic brands that I’ve admired for so long,” said Rachel Elliot.
