Super Hi-Fi has announced a partnership with Xperi and Cumulus Media to launch a pair of HD Radio subchannels showcasing tech innovations to develop listener and creator engagement.
“The Hill” on 104.5 WGFX-HD2 was developed in partnership with students from Green Hill High School in Mt Juliet TN featuring a mix of mix of popular and emerging music across Pop, Hip-Hop, Alternative, and Country genres. The announcement states that the station offers students a unique opportunity to engage with programming and on-air activities, fostering a practical learning environment within the broadcasting field using next-generation programming and operations tools.
“Nashville Songwriter Radio” is on WGFX-HD3 featuring “music penned and performed by local songwriters and the classic Nashville sounds that inspires them, celebrating the creative spirit and storytelling for which Nashville is renowned.”
Both channels utilize a combination of Super Hi-Fi’s “Program Director” Radio Operating System and Xperi’s HD Radio and DTS Autostage tools “to expand listenership by delivering in-vehicle radio experiences with new levels of audience targeting, personalized discovery, audio delivery and detailed reporting and analytics.”
“Super Hi-Fi is excited to collaborate with Xperi and Cumulus to create these groundbreaking HD Radio experiences,” said Zack Zalon, CEO at Super Hi-Fi. “We’re proud to contribute to the rich musical tapestry of Nashville by bringing these new hyper-local HD Radio formats to the market.”
“We’ve seen incredible advances in digital audio in-home and mobile and, as the pioneer and leader in vehicle audio, Xperi is uniquely positioned to develop, test and validate broadcast services that can be rapidly deployed in connected cars,” said Joe D’Angelo, SVP of Broadcast and Digital Audio at Xperi. “We see this as the logical next step in our collaboration with both the radio and automotive industries. Bringing new capabilities to the market will provide valuable services to broadcasters, advertisers and most importantly, improve the listening experience for end users.”
“By partnering with Super Hi-Fi and Xperi, we are adopting innovative technology that allows us to connect to new, local communities with targeted programming by leveraging our HD radio ancillary channels that have the potential to reach different audiences around the country,” said Conrad Trautmann, Chief Technology Officer of Cumulus Media.
