iHeartMedia has relaunched Classic Hits 103.7 WQOL Vero Beach FL as “Coast 103.7“.
The rebrand brings the “Coast” brand back to the Treasure Coast where it was previously used by AC “Coast 101.3” WHLG Port St. Lucie until its sale to Radio Training Network in 2021. Core artists include Madonna, Journey, Fleetwood Mac, Bon Jovi and Prince.
WQOL is now positioning as “Variety From The 80s & 90s”, with no other changes to their programming. The station continues to carry the “Mo & Sally Morning Show” based at sister AC “Kool 105.5” WOLL West Palm Beach. Heath West, PD of WQOL and sister Country “Wave 92.7” WAVW Stuart, remains in middays. National trackers Jeffrey T Mason and Michelle Fay follow in afternoons and nights respectively.
“The Treasure Coast is one of the fastest growing regions in Florida. We’re excited to bring a station that
captures the feel and lifestyle of our region. With great music variety and beloved local talent like Mo & Sally and Heath West, we are thrilled to bring Coast 103.7 to life!” said Jason Carr, Senior Vice President of Programming for iHeartMedia West Palm Beach – Treasure Coast.
