Community Communications Public News/Talk 90.7 WMFE-FM Orlando and 89.5 WMFV Cedar Creek/Ocala FL rebranded to “Central Florida Public Media” on April 3.

The station states its new name “reflects the organization’s commitment to building on its 44 years of service to Central Florida, as well as a renewed focus on local journalism, as the only local, nonprofit news organization covering its nine-county region.” The name change comes with new tagline of “Trustworthy. Independent. Journalism.” describing the visual branding as featuring a megaphone, symbolizing Central Florida Public Media’s dedication to amplifying diverse voices and fostering open dialogue and blue and green color palette captures the essence of the Central Florida landscape. The tagline is said to highlight their “vision to serve as a universally trusted source of independent local, national and international journalism and fact-based content”.

President/General Manager Judith Smelser stated, “Our goal with this new identity is to clearly communicate who we are and what we do. Our new name speaks to our home and footprint in a clear, concise way; highlights our community funded nonprofit status; and takes us beyond our broadcast frequency to embrace our full range of multimedia offerings.” She lated added, “Our name is changing, but our commitment to trustworthy, independent journalism, engaging programs and important community conversations is not. Our rebrand goes beyond the cosmetic; it reflects the growth and evolution of our mission.”

The organization launched two new show “Engage” and “The Wrap” earlier this year. The call letters will stay the same with no changes in ownership, leadership, staffing, and programming coinciding with the rebrand.