Benztown has launched a four-hour weekly mix show focused on 90s & 2000s music.
“Hot Mix Classic Hits” debuted on Hubbard’s new Millenial Hits “Throwback 100.3” WSHE Chicago. It becomes Hot Mix’s fourth version joining Mainstream CHR, Rhythmic Crossover, and 2K to Today and features artists including Britney Spears, Green Day, Spice Girls, Beyonce’, Justin Timberlake, Black Eyed Peas, Katy Perry, Lady Gaga, Bruno Mars, Blink-182, and Pink via cash or barter.
Hubbard Chicago VP/Brand & Content Jimmy Steal said, “Hot Mix has become an awesome partner for us in every way. Their level of customization for our Saturday Nite Throwback show has been unparalleled! The show sounds great on The New Throwback 100.3, and we couldn’t have done it without them.”
Darin Taoka, Program Director, Hot Mix Classic Hits, commented: “I’m absolutely thrilled with the launch of the new Hot Mix Classis Hits Mix! Coming out of the box with Chicago’s WSHE Throwback 100.3 is huge! Many thanks to Jimmy Steal and Rick Hall. This Hot Mix Classic Hits Mix is exactly what Throwback and Classic Hits stations have been looking for to pump up their nights, drives, and more!”.
Mark Wilson, Affiliate Sales Manager, Benztown, remarked: “Hot Mix is top-notch programming that speaks directly to the needs of stations across multiple formats, while allowing them to market their own brand identity and in-house radio personalities.”
More information can be found contacting Mark Wilson at Benztown at mw@benztown.com or (818) 842-4600.
Brandon Charles
Damn, I’ve got a good ear. I knew it was hot mix first day of launch, religiously listen to those shows from 98 to 03. You can definitely spot it, certain versions. 🙂 need to get some of those legendary BSB house mixes on the radio.