Audacy flipped CHR “Power 96” WPOW-FM Miami to Classic Hip Hop at 5pm today.
Now positioning as “Miami’s New Home for Throwbacks,” the station retains its heritage “Power 96” branding that dates back to its Rhythmic CHR format launching in 1986. The station had moved to Gold leaning CHR last May, but now is dropping all currents and recurrents to foucs on music from the 1990s and early 2000s.
The change took place at 5pm today. WPOW-FM ranked twentieth in the Miami market with a 1.8 share in the April Nielsen Audio ratings. iHeartMedia has Classic Hip Hop “Throwback 105.5” on W288ED/WMIB-HD2 with just a 0.3 share. The new direction of Power 96 should target listeners of Cox Media Group’s duo of market leading Adult R&B “Hot 105” WHQT and Rhythmic leaning Hot AC “Hits 97.3” WFLC.
WPOW-FM Brand Manager Will Calder stated, “Our listeners have been asking for it, and we’re excited to announce the next chapter of Power 96 as Miami’s new home for throwbacks. This music is the heartbeat of Miami’s vibrant culture, shaping our city’s identity and bringing back the best memories and feel-good vibes that make South Florida so unique.”
The station’s lineup will continue to feature “Wake Up Miami” with DJ Zog and Ivy Unleashed in mornings, Johanna Gomez from 10am to 2pm, and Mijo in afternoons. Audacy national Top 40 host Bru is dropped from nights.
The first hour featured:
- Trick Daddy – Take It To The House
- Pitbull ft. Lil Jon – The Anthem
- Terror Squad ft. Fat Joe & Remy – Lean Back
- Ghost Town DJs – My Boo
- 112 – Peaches & Cream
- Jay Z – Can I Get A
- Shakira ft. Wyclef Jean – Hips Don’t Lie
- Juvenile – Back That Azz Up
- Mariah Carey – Shake It Off
- Rick Ross – Hustlin
- Brandy & Monica – The Boy Is Mine
- Ludacris – What’s Your Fantasy
- Ciara & Missy Elliott – 1 2 Step
- Warren G & Nate Dogg – Regulate
- Mario – Let Me Love You
Brandon Charles
Anyone who wants to read about the old days of power 96 should get kid Curry’s book on audible, worth a read, I binged it in a day.