After a couple days of running a loop redirecting listeners to sister Hip Hop “Loud 103.3” W277AK/WJFX-HD2, Adams Radio Group has flipped 96.9 W245CA Fort Wayne IN to a simulcast of Country “US 93.3” WBTU Kendallville.
The move helps improve WBTU’s coverage in Fort Wayne after the station’s former tower was dismantled in 2023 forcing the station to relocate further north away from the city.
WBTU ranked eleventh in the Fort Wayne market with a 3.5 share in the Fall 2025 Nielsen Audio ratings. Federated Media’s competing “K105” WQHK is third with a 7.5 share.
Original Report 3/1: Adams Radio Group has pulled the plug on Adult R&B “B96.9” W245CA/WJFX-HD3 Fort Wayne IN.
The move marks the end of the Adult R&B brand after twelve years. The station began stunting at midnight with a loop redirecting listeners to sister Hip Hop “Loud 103.3” W277AK/WJFX-HD2.
B96.9 had a 1.4 share in the Fall 2025 Nielsen Audio ratings, while Loud 103.3 had a 3.7 share. Both stations were tied at a 2.4 share in the Spring survey.
