Desert Valley Media Group Hip Hop/R&B “Power 98.3” KKFR Mayer/Phoenix AZ is adding Premiere Networks’ Big Boy’s Neighborhood for mornings starting Monday, June 17.

Led by Kurt ‘Big Boy’ Alexander and featuring Natalia Perez, Louie G, Ani, and DJ Kwest, the addition at KKFR marks the show’s second largest market following flagship “Real 92.3” KRRL Los Angeles.

Big Boy stated, “I personally am so excited to return to the local airwaves in Phoenix on the legendary Power 98.3! We love sharing our daily laughs, great guests and hip-hop lifestyle to everyone we can with Big Boy’s Neighborhood!”

KKFR Program Director Jonathan ‘J Steele’ added, “Big Boy’s Neighborhood is the perfect crew to wake up the Valley. It’s no secret that Big is a legend on the West Coast and I’m excited for POWER listeners to join the neighborhood with more laughs, more stars and the most music! HELLOOOOOOOO!”