iHeartMedia Hot AC “Mix 96.9” KMXP Phoenix has made a noticeable music shift over the past couple of weeks into a much more Pop/Alternative lean.
The move give more musical separation between KMXP and co-owned AC “99.9 KEZ” KESZ and CHR “104.7 Kiss-FM” KZZP, while more directly targeting Hubbard Alternative “Alt AZ 93.3” KDKB. The move sees the station drop artists such as Ariana Grande, Bruno Mars, Justin Bieber, and Justin Timberlake and add currents from Zach Bryan, Good Neighbors, Royel Otis, and Mark Ambor.
The 5pm hour on Tuesday, July 2 featured:
- Luke Combs – Fast Car
- Green Day – Holiday
- Taylor Swift ft. Post Malone – Fortnight
- Blues Traveler – Run Around
- Eddie Vedder – Save It For Later
- Jimmy Eat World – The Middle
- Zach Bryan ft. Kasey Musgraves – I Remember
- Fall Out Boy – Uma Thurman
- Benson Boone – Slow It Down
- Sublime – Santeria
- Post Malone ft. Morgan Wallen – I Had Some Help
- O.A.R. – Shattered (Turn The Car Around)
- Rosa Linn – Snap
INSTANT INSIGHT: KMXP ranked fifteenth in the Phoenix market with a 2.6 share in the May 2024 Nielsen Audio ratings. It was the only iHeartMedia station not to place in the top five in Women 25-54 as it was sixth. The aforementioned KDKB was third.
Brandon Charles
This will be interesting to watch, because it seems a bit of a return to form for them. They were always more adult leaning, at least before the great CHR boom of 2010.