The Big 12 Conference is moving its national radio broadcasts from SiriusXM to TuneIn.
TuneIn will launch a 24/7 Big 12 channel ahead of the start of the college football season on August 29, while offering play-by-play of all football, men’s basketball, and women’s basketball games on the TuneIn Premium service.
Sports Business Journal reports that the deal was facilitated by Garth Brooks, who launched his SEVENS Radio Network with TuneIn last year after previously having a deal with SiriusXM.
Big 12 Commissioner Brett Yormark stated, “I’m thrilled to partner with the entire TuneIn team. TuneIn will be an incredible resource and platform for the Big 12 as we continue to advance our narrative and extend our reach.”
Conference Chief Marketing Officer Tyrel Kirkham added, “TuneIn allows us to connect across a variety of platforms, delivering around-the-clock commentary and coverage of Big 12 sporting events. TuneIn is a leader in sports audio coverage, making them an ideal partner to expand our content offerings and reach to sports fans whether they’re at home, at a tailgate or on the road.”
TuneIn CEO Rich Stern commented, “The Big 12 is a dominant force in college sports, drawing loyal fans and alumni to each event from around the world. We’re glad to make TuneIn the home for Big 12 sports coverage, underscoring our dedication to being the premier destination for sports audio coverage of the largest leagues and events. This commitment ensures that fans stay deeply connected to the teams and games they are passionate about, no matter where they are.”
