iHeartMedia launched Rhythmic Throwbacks “Throwback 99.1” W256BT/WMMS-HD3 Cleveland at 3pm today.
The launch comes after stunting with a loop of Cleveland natives Bone Thugs-n-Harmony’s “Crossroads”. Debuting with 10,000 songs commercial-free focusing on Rhythmic hits on the 90s and 2000s including Usher, Mariah Carey, Dr. Dre, Nelly, and Eminem, the station will feature Country 99.5 WGAR afternoon host LeeAnn Summers in mornings, Columbus based City Newwss in middays, “96.5 Kiss-FM” WAKS’ Allen Colon in afternoons, LadyRay at night, and Roxy Romey overnights.
“Throwback is more than just the name of the station; it’s a cultural touchstone that celebrates the artists and anthems that were the soundtrack of a generation,” said Keith Hotchkiss, Market President for iHeartMedia Cleveland. “Clevelanders who grew up with this music have fond memories of the stations and personalities that brought the music to the masses, and we’re bringing it back on 99.1!”
Original Report 7/11: The format wheel is in motion at iHeartMedia Cleveland as the Black Information Network has been relocated from 99.1 W256BT Cleveland to 101.1 W266CJ Beachwood.
W256BT/WMMS-HD3 in turn is now stunting with a loop of Cleveland natives Bone Thugs-n-Harmony’s “Crossroads” and promoting that “something different for Cleveland” debuts on Friday, July 12 at 3:00pm.
W256BT had a 0.0 share in today’s release of the June 2024 Nielsen Audio ratings. W266CJ has been simulcasting with W256BT for the past couple of months after previously carrying EMF’s “Air 1” Contemporary Worship network. W266CJ covers East Cleveland, South Euclid and “The Heights” of Cleveland Heights, Mayfield Heights, Richmond Heights, Shaker Heights, and University Heights.
