After adding FM signals in Buffalo this week, Audacy Sports 550 WGR Buffalo will expand to Rochester on Sunday, February 22 at 11pm.
“95.7 The Fan” 950 WROC Rochester will become “WGR Rochester” as it begins to carry much of WGR’s programming. WROC will run all of WGR’s local programming from 5:30am to 7pm with the exception of 1-3pm when its local “The Sports Bar” hosted by Gene Battaglia will move from afternoon drive.
Audacy Buffalo/Rochester SVP/Market Manager Tim Wenger said, “This hybrid approach lets us bring the full strength and recognition of WGR’s established sports lineup to Rochester while still delivering a strong local voice tailored specifically to Rochester fans. We know how deeply connected Rochester listeners are to Buffalo-area teams, and this expansion allows us to serve that passion while preserving meaningful, local sports talk and engagement. With the launch of WGR Rochester, our reach now more fully covers the Rochester market and further cements WGR as Western New York’s sports giant and voice of the fans.”
WROC currently airs Westwood One Sports Network programming outside of the local afternoon show.
