Beasley Media Group has revamped Variety Hits “96.5 Bob-FM” WFLB Laurinburg/Fayetteville NC as “96.5 Jack-FM“.
“We are JACKED about bringing this brand into the Fayetteville market,” said Fayetteville Vice President and Market Manager Ronnie Glover. “We love the energy and fun this station will bring to the airways here and look forward to watching it grow in big ways.”























I think that’s a wise choice, the national Jack format has evolved over the years where as the Bob FM has just gotten closer sounding to a typical classic hits outlet. Let’s just say, I’ve done some testing in a nearby place, and this version of the format is a great choice which they obviously did market research to prove. definitely hits some areas more hungry for 90s music. I’ll post this comment before I say too much and run my big mouth but, yay good for them! 🙂