Times Shamrock flipped Scranton/Wilkes-Barre market Hot AC “92.1 QFM” WQFM Nanticoke/100.1 WQFN Forest City PA to Classic Hits “92 Mix-FM” this morning.
Overseen by consultant Gary Berkowitz, the station is featuring a lineup including ‘Rick Gary’ Shockley in mornings, WINK-FM Fort Myers morning host Logan in middays, WWEG Hagerstown MD and longtime WRQX Washington DC morning host Jack Diamond in afternoons, and former WPRO-FM Providence morning host Giovanni at night. The station will also feature specialty blocks including “60s at 6”, “70s at 7”, and “80s at 8”.
The station is positioning as “The Best Variety of the 70s, 80s & 90s” with what Berkowitz is calling a “Classic Top 40” presentation.
Times Shamrock CEO Jim Loftus said, “We are thrilled to bring Mix-FM to NEPA. This new station is a testament to our commitment to offering high-quality, entertaining programming to our community. We believe Mix-FM will become a staple in local listening and a favorite among listeners who love classic hits.”
VP/GM Terry Dietz added, “Mix-FM represents our dedication to enhancing the radio experience in our region. With a diverse mix of decades and a fantastic team of DJs, we’re confident that Mix-FM will resonate with audiences and become a beloved part of their daily lives.”
Operations Manager Mark Hoover followed, “Mix-FM is a unique radio station not only in our music but with our outstanding line-up of on-air personalities who will play a huge part in our presentation.
Berkowitz said, “Creating Mix-FM has been a labor of love, and I’m excited to see it come to life. Our focus was on crafting a station that not only celebrates great music from past decades but also connects with listeners on a personal level. We’ve designed Mix-FM to offer both familiarity and excitement, ensuring that every tune and every show feels like home.”
The first hour of the new “92 Mix-FM” featured:
- Chicago – Beginnings
- Joan Jett and the Blackhearts – I Hate Myself For Loving You
- Lady A – Need You Now
- Sublime – Santeria
- Fleetwood Mac – Go Your Own Way
- Tears For Fears – Shout
- Alanis Morrissette – You Oughta Know
- Prince – I Would Die 4 You
- Lynyrd Skynyrd – Sweet Home Alabama
- Bill Medley & Jennifer Warnes – (I’ve Had) The Time of My Life
- Tom Petty & The Heartbreakers – Refugee
- Amy Grant – Baby Baby
- Bon Jovi – Runaway
- Heart – Never
WQFM’s Hot AC format had a 1.5 share in the July 2024 Nielsen Audio ratings. The new format goes up against GEOS Communications’ Classic Hits “Gem 99 & 100” WGMF, which had a 2.6 share last month.
