Four years after moving its Sports format to AM only, Audacy has returned 1250 WSSP Milwaukee back to the FM dial with the restoration of its simulcast on 105.7 W289CB Milwaukee with the station returning to its former “105.7 The Fan” identity.
WSSP and W289CB previously simulcast from 2014 until October 2020 when the translator flipped to Hip Hop “Hot 105.7“, which now goes away. After moving back to AM, WSSP dropped all of its local programming from August 2022 until this April when Steve ‘Sparky’ Fifer returned to the station to host “Wisconsin Sports Daily” from 2-5pm weekdays.
With the return to 105.7 comes two new shows. Andy Herman’s “Pack-A-Day Podcast” joins WSSP from 8-9am daily. Former Green Bay Packers kicker Mason Crosby and Mitch ‘Thunder’ Nelles will follow from 9-11am with producer Tommy Wortz. Nelles previously served as a host and salesperson for Good Karma Brands “ESPN Milwaukee” from 2005-14 and iHeartMedia’s “Big 920” WOKY from 2015-19.
Audacy Madison and Milwaukee SVP/Market Manager Jason Bjorson said, “We couldn’t be more excited to bring The Fan back to FM and expand the reach of the best sports talk in Milwaukee. Milwaukee has long been a premier market for football coverage, and through the addition of ‘The Pack-A-Day Radio Show’ and ‘The Mason Crosby Show,’ coupled with our existing must-listen programming, we’re elevating the listening experience and keeping fans connected to their favorite teams.”
The move brings the number of FM Sports stations in Milwaukee back to three with WSSP joining Good Karma’s “ESPN Milwaukee” 94.5 WKTI and iHeartMedia’s “97.3 The Game” WRNW-FM.
The now defunct “Hot 105.7” had a 1.5 share in the September 2024 Nielsen Audio ratings. “1250 The Fan” had a 0.2 share tying it with iHeart’s “Big 920” WOKY running the national Fox Sports Radio lineup, while WRNW-FM had a 2.4 share and WKTI does not appear as a non-subscriber.
