96.1 The Beat Charlotte, NC Is Now Channel 96.1
Clear Channel Rhythmic CHR “96.1 The Beat” WIBT Charlotte, NC has gradually shifted to Mainstream CHR over the past few months. Today the station completed the evolution as it rebrands as “Channel 96.1“.
WIBT has been struggling in recent months as it turns over its audience with the formatic shift, dropping from a 5.8 in the September PPM’s to 4.1 in November. The move firmly puts 96.1 in a head-to-head battle with CBS’ “Kiss 95.1” WNKS.