Pacific Media Group has added CreativeReady’s Spec-Mate AI spot-generation tool for its 21 stations in Hawaii.

Also in use company-wide at NRG Media and West Virginia Radio Corp., CreativeReady provides stations with tools to “rapidly create high-quality, agency-level commercials”. The company says Spec-Mate has generated over 40,000 custom radio spots, with natural voice generation, scriptwriting, and a user-friendly interface.

Pacific Media Group President Terry Gillingham said, “Our sales team immediately embraced Spec-Mate and put it to use in the field to help close sales. I can’t tell you how excited we all are to have an AI tool that allows us to sit with a client and deliver a completed spot in a matter of minutes. This will help us make 2025 a year of growth for all our PMG stations”.

CreativeReady Founder/CEO Jamie Aplin added, “With Spec-Mate, we’re excited to help Pacific Media Group unlock new creative potential for their advertisers, all while enhancing efficiency across their stations. AI is changing the landscape of radio, and Spec-Mate is at the forefront, offering broadcasters the tools to create effective, professional campaigns in minutes.”