After bouncing around the Denver dial for the past 17 years, “Mile High Sports Radio” ceased operations on Friday, December 20.
The Mile High Sports Radio brand was launched as a spin-off of local sports marketing and publishing company of the same name in July 2007 on 1510/93.7. When that station was sold it moved to 1550/94.1 in March 2014. That would start a series of moves for the brand. After being off the air for a month due to that station being sold, it moved to 1340 KDCO in June 2015 eventually adding a translator on 104.7 in April 2016. Those signals would be sold at the end of 2020, with the brand relaunching on 98.1 K251CV Golden fed by Audacy’s KQKS-HD3 in March 2021 where it remained until the end despite competing in a crowded Sports market against two full-powered FMs in 92.5 KKSE-FM and 104.3 KKFN, three AMs running national programming in 950 KKSE, 1430 KAMP, and 1600 KEPN and 850 KOA with local Sports afternoon and night shows plus the rights to the Denver Broncos and Colorado Rockies play-by-play.
The station had been featuring local programming from 7am to 6:30pm weekdays and SportsMap Radio network programming in other dayparts. The company will now shift its focuses completely to its digital content including MileHighSports.com, podcasts, and its YouTube channel.
In a Twitter thread announcing the sign-off, Mile High Sports owner Nate Lundy said, “As a 34-year veteran of the radio business it was a bittersweet decision. As much as radio runs through my blood, we have watched *enormous* growth in our digital offerings, including our YouTube channel and as we focus our efforts in that space it became clear that we no longer needed a traditional over-the-air radio signal 24/7/365. It would take me too long to list, but I want to thank everyone who has ever been a part of MHSR for the past 17 years. The hosts, producers, regular guests … it has truly been a family and I’m grateful. Onward and Upward.
K251CV has begun carrying Educational Media Foundation’s “K-Love 2000s” off of 91.1 KLDV-HD3 Morrison as filler programming.
