SummitMedia has flipped Classic Hits “Awesome 100.9” WJSR Lakeside/Richmond VA to Hip Hop “100.9 The Hip Hop Station“.
The station becomes the third Hip Hop station in the market joining Audacy’s “106.5 The Beat” WBTJ and Radio One’s “iPower 92.1/104.1” WCDX. WBTJ is currently second in the market with a 5.7 share and WCDX is eleventh at a 3.2. WJSR’s Classic Hits format had a 2.7 share in the November 2024 Nielsen Audio ratings.
WJSR will feature Premiere Networks’ Breakfast Club in mornings, Big Boy’s Neighborhood in middays, WBHJ Birmingham based Buck Wilde in afternoons, and Premiere’s Bootleg Kev Show at night.
