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Rufio Exits The Fred Show

Lance Ventaby Lance Venta
January 26, 2025

Kevin Rufio Santiago The Fred Show 103.5 Kiss-FM WKSC-FM ChicagoAfter seventeen years at iHeartMedia CHR “103.5 Kiss-FM” WKSC-FM Chicago and over seven years as part of the now syndicated “The Fred Show”, Kevin ‘Rufio’ Santiago has exited the company.

Rufio joined WKSC-FM as an intern in 2008 and rose through the ranks at the station previously spending time in overnights and then nights until joining The Fred Show in 2017.

In a vey long post on social media, he went into detail to explain his exit. Rufio said, “After 17 years at iHeartRadio and 7 years as part of The Fred Show, my journey with the company came to an end when I sought a pay adjustment that reflected my contributions and responsibilities. With my contract set to expire in January, I believed it was an appropriate time to discuss a compensation increase, especially as the show continued to expand into new markets and demand more from its team. However, the company decided not to negotiate and offered a flat contract with no pay increase, extending my current salary for another three years.”

He would continue, “While many assume working on a successful syndicated morning show equates to financial stability, that wasn’t my reality. I struggled to make ends meet and lived paycheck to paycheck, earning far below what could be considered a livable wage for the workload and expectations. When I communicated that I couldn’t accept the proposed terms, there was no further discussion. The initial conversation took place just before Christmas, and I received the final decision after New Year’s.”

He says Fred attempted to mediate the situation and he departed with no severance.

The Fred Show entered syndication through Premiere Networks in May 2023 on iHeart’s “G105” WDCG Raleigh NC. The show added two more markets earlier this month with its debut on “Party 107.7” WMOV-FM Norfolk VA and 97.1 KZHT Salt Lake City.

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A post shared by Rufio (@rufioradio)

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Rufio Exits The Fred Show

Lance Ventaby Lance Venta
January 26, 2025

Kevin Rufio Santiago The Fred Show 103.5 Kiss-FM WKSC-FM ChicagoAfter seventeen years at iHeartMedia CHR “103.5 Kiss-FM” WKSC-FM Chicago and over seven years as part of the now syndicated “The Fred Show”, Kevin ‘Rufio’ Santiago has exited the company.

Rufio joined WKSC-FM as an intern in 2008 and rose through the ranks at the station previously spending time in overnights and then nights until joining The Fred Show in 2017.

In a vey long post on social media, he went into detail to explain his exit. Rufio said, “After 17 years at iHeartRadio and 7 years as part of The Fred Show, my journey with the company came to an end when I sought a pay adjustment that reflected my contributions and responsibilities. With my contract set to expire in January, I believed it was an appropriate time to discuss a compensation increase, especially as the show continued to expand into new markets and demand more from its team. However, the company decided not to negotiate and offered a flat contract with no pay increase, extending my current salary for another three years.”

He would continue, “While many assume working on a successful syndicated morning show equates to financial stability, that wasn’t my reality. I struggled to make ends meet and lived paycheck to paycheck, earning far below what could be considered a livable wage for the workload and expectations. When I communicated that I couldn’t accept the proposed terms, there was no further discussion. The initial conversation took place just before Christmas, and I received the final decision after New Year’s.”

He says Fred attempted to mediate the situation and he departed with no severance.

The Fred Show entered syndication through Premiere Networks in May 2023 on iHeart’s “G105” WDCG Raleigh NC. The show added two more markets earlier this month with its debut on “Party 107.7” WMOV-FM Norfolk VA and 97.1 KZHT Salt Lake City.

View this post on Instagram

A post shared by Rufio (@rufioradio)

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Leave a ReplyCancel reply

Recent Headlines

Cumulus Media 2018 Mary Berner

Cumulus Media VP/Programming Operations Doug Hamand To Retire

June 3, 2026
Washington State Association of Broadcasters WSAB

Washington State Association of Broadcasters Names Jim Rose As New President/CEO

June 3, 2026
Eastlan Ratings

Eastlan April 2026 Ratings Releases

June 3, 2026
97.5 The Fanatic WPEN-FM Philadelphia

John Kinkade To Depart Mornings On 97.5 The Fanatic

June 3, 2026
iHeartRadio app

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97.9 KGNC-FM Amarillo

Blair Garner Joins KGNC-FM Amarillo

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