Randy Cable has joined Saga Communications as VP/General Manager of its Keene NH cluster.
Cable returns to Saga from Beasley Media where he most recently served as Regional Director of Sales for Fort Myers and Tampa. He previously was VP/Market Manager for Saga in Asheville NC from 2004 to 2008 and Entercom Greenville SC from 2011-13 along with roles as Integrated Sales Manager for Cox Miami, and General Sales Manager for Entercom Greenville and Hurley’s Entertainment Grand Cayman Island.
Saga COO Wayne Leland said, “We believe there is an unprecedented opportunity to increase revenue in our local communities by being true advisors to the businesses we serve. Local businesses are spending far more on digital than they do on radio, yet most don’t have a local media advisor who truly understands how to connect those dollars to real consumer actions. Randy sees this opportunity the same way we do, and we’re excited to have him lead the way in Keene.”
Cable commented, “I’m thrilled to be back at Saga at such an exciting time. The way local businesses buy advertising has changed and so has the way we sell it. Saga understands that success isn’t about selling a product, it’s about delivering real, measurable business outcomes. That’s exactly the kind of company I want to be part of, and exactly the kind of leadership I look forward to bringing to Keene.”
Cable takes the cluster reins from Bob LeRette who retires after leading the cluster since August 2022.
