Lotus Communications will begin operating 100.7 KFBG San Diego on Thursday, May 1 as Regional Mexican “Frontera 100.7“.
KFBG will feature the syndicated “Don Cheta Al Aire” in mornings based at MediaCo’s “Que Buena 94.3/105.5” Los Angeles and distributed by Entravision Audio Network.
Lotus agreed to purchase the former Variety Hits “100.7 Big-FM” from Local Media San Diego last December for $3.5 million. The station has been simulcasting soon-to-be former sister Alternative “91X” XETRA-FM Tijuana since February 1.
