Norsan Media has taken over operations of Salem Communications’ silent 102.9 W275BJ Greenville SC and has relaunched it as Spanish CHR “Kaliente 102.9” fed via Audacy’s 101.1 WROQ-HD2.

The station will feature a mix of Reggaeton, Salsa, Merengue, Bachata, and Spanish Contemporary music catering to Caribbean and Central American audiences. It joins Norsan’s Regional Mexican “La Raza 106.3” WSPA-FM Simpsonville and Spanish AC “Latina 910/105.7” WOLI/W289BS Spartanburg in the market.

Norsan Media CEO Natalia Alvarez comemnts, “We’re thrilled to bring this vibrant and energetic format to the Greenville-Spartanburg area. Kaliente 102.9 FM is more than just a radio station — it’s a celebration of culture, rhythm, and community. We’re proud to expand our presence in South Carolina and to offer a fresh sound that truly reflects the spirit of our Latino audience.”