With the city holding its Pride events this weekend, Townsquare Media CHR “97.5 Now-FM” WJIM-FM Lansing MI has rebranded for the next three days as “97.5 Pride FM“.

Positioning as “Three Days.. One Love… All The Hits…”, the station has even resung its jingles for the weekend.

Brand Manager ‘Nathan Myers’ Vandenburg shared, “I have been working on this for an entire month, and I am very excited to debut 97.5 PRIDE FM. Three days celebrating love, unity, and hit music! Thank you to the incredible JB Wilde for sparking the idea in a conversation!”