2G Media’s “730 The Game” WZGV Cramerton/97.5 W248CO Charlotte has dropped ESPN Radio programming and has shifted to Sports Betting branded as “InsideTheGame.bet“.
WZGV will utilize programming from VSiN. General Manager Mario Washington said, “This new format is unlike anything in the market. Leveraging premier sports betting content from VSiN, WZGV-AM InsideTheGame.bet will be Charlotte’s sports information station. With the gold standard in sports betting content, we can give listeners the real-time news and analysis they need to make more informed wagers – straight from the sports betting capital of the world in Las Vegas.”
VSiN CEO Bill Adee commented, “Charlotte’s passionate sports fan base is ready for sports talk radio that goes beyond hot takes and brings them inside the action of the game. We’re thrilled to partner with WZGV-AM 730 to deliver the credible, actionable sports betting information that our network is known for to this new audience. This top market is an important addition as we continue to expand the reach of VSiN’s leading network.”
VSiN notes that its programming is now on 350 stations in 46 states.
Edward Ford 
Website still lists them as ESPN Charlotte, The Game. Jumping from one Filler Format to another, less successful one. Can’t see how this will improve revenue. No-show in the ratings as The Game.
1) They launched a new site with the new brand, which is what is linked in the story.
2) Stations that don’t subscribe automatically no-show.