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WLDB Begins Airing K-Love Programming; WLUM Flips To Air 1

Lance Ventaby Lance Venta
October 30, 2025

Air1 Worship Now Educational Media Foundation EMFWhile the approval and closing of the $4 million sale of 93.3 WLDB and 102.1 WLUM Milwaukee to K-Love Inc. is being held up by the government shutdown, K-Love Inc. has begun operating its pending new acquisitions.

Update 10/30: WLDB began airing the Christian AC “K-Love” network just before noon today. The network will be relocating to the Class B signal from the weaker Class A 105.3 WLVE Mukwanago.

WLDB had been running promos redirecting its former audience to iHeartMedia’s new “B97.3” WRNW after iHeart acquired the station’s intellectual property. All of WLDB’s social media properties are in the process of being transferred over to iHeart’s brand.

The station cut out of Maroon 5’s “Love Somebody” around 11:50am switching over to the K-Love network feed.

Original Report 10/29: 102.1 WLUM dropped its “FM 102.1” Alternative format around 7:10pm on Tuesday evening and began airing the Contemporary Worship “Air 1” network. 93.3 WLDB continues with the ghost of its AC “B93.3” format, despite iHeartMedia’s claiming of the brand for “B97.3” WRNW.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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  1. Siri's avatar Siri says:
    9 months ago

    Last song on WLUM was Steady as She Goes by The Raconteurs

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WLDB Begins Airing K-Love Programming; WLUM Flips To Air 1

Lance Ventaby Lance Venta
October 30, 2025

Air1 Worship Now Educational Media Foundation EMFWhile the approval and closing of the $4 million sale of 93.3 WLDB and 102.1 WLUM Milwaukee to K-Love Inc. is being held up by the government shutdown, K-Love Inc. has begun operating its pending new acquisitions.

Update 10/30: WLDB began airing the Christian AC “K-Love” network just before noon today. The network will be relocating to the Class B signal from the weaker Class A 105.3 WLVE Mukwanago.

WLDB had been running promos redirecting its former audience to iHeartMedia’s new “B97.3” WRNW after iHeart acquired the station’s intellectual property. All of WLDB’s social media properties are in the process of being transferred over to iHeart’s brand.

The station cut out of Maroon 5’s “Love Somebody” around 11:50am switching over to the K-Love network feed.

Original Report 10/29: 102.1 WLUM dropped its “FM 102.1” Alternative format around 7:10pm on Tuesday evening and began airing the Contemporary Worship “Air 1” network. 93.3 WLDB continues with the ghost of its AC “B93.3” format, despite iHeartMedia’s claiming of the brand for “B97.3” WRNW.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

Comments 1

  1. Siri's avatar Siri says:
    9 months ago

    Last song on WLUM was Steady as She Goes by The Raconteurs

    Loading...
    Reply

Leave a Reply Cancel reply

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