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Casson Media Acquires WJBC-FM From Cumulus

Lance Ventaby Lance Venta
December 1, 2025

Route 24 Radio Casson Media 93.7 WJBC-FM PontiacCumulus Media has found a buyer for one of the over twenty stations it took silent in March.

Kent Casson’s Casson Media will purchase the former Classic Country “93.7 Nash Icon” WJBC-FM Pontiac IL for $90,000. Casson operates the Central Illinois Farm Network, the streaming Full Service “Route 24 Radio“, and a few local news websites. As part of the deal, Casson will be required to change call letters of the station ahead of closing.

Cumulus operated the Class B1 signal out of its Bloomington IL cluster although it rimshotts the city from the north. The station had a 1.1 share in the Bloomington ratings in Fall 2024 before going silent.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Casson Media Acquires WJBC-FM From Cumulus

Lance Ventaby Lance Venta
December 1, 2025

Route 24 Radio Casson Media 93.7 WJBC-FM PontiacCumulus Media has found a buyer for one of the over twenty stations it took silent in March.

Kent Casson’s Casson Media will purchase the former Classic Country “93.7 Nash Icon” WJBC-FM Pontiac IL for $90,000. Casson operates the Central Illinois Farm Network, the streaming Full Service “Route 24 Radio“, and a few local news websites. As part of the deal, Casson will be required to change call letters of the station ahead of closing.

Cumulus operated the Class B1 signal out of its Bloomington IL cluster although it rimshotts the city from the north. The station had a 1.1 share in the Bloomington ratings in Fall 2024 before going silent.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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88.5 WMNF Tampa

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