Mid-West Family Broadcasting is partnering with tourism bureau Visit Southwest Michigan to launch “Visit Southwest Michigan Radio” on 1400 WQYQ/106.1 W291DK St. Joseph MI on Monday, January 26.
The station is described as “designed to serve both local residents and visitors by pairing feel-good music with meaningful local content that highlights the people, places, and experiences of Southwest Michigan.” Programming is described as to feature “Curated Soundscapes” of vibrant selections of feel-good, seasonal music, “Local Spotlights” with features on the attractions and people that make the area unique, and “Community Connection” with informative segments highlighting local happenings and must-see destinations.
Visit Southwest Michigan Executive Director Marcy Simpson said, “We are proud to introduce a new radio station dedicated to serving our local community and visitors to our area, made possible with the support of Mid-West Family Marketing and Media. We extend our sincere thanks to our sponsors and partners whose investment in this project reflects a shared commitment to the people and communities we serve. The station will offer an engaging blend of seasonal, upbeat music and will feature local attractions, informative segments on what to do and see, and community happenings designed to inform, connect, and celebrate the area.”
Mid-West Family Broadcasting General Manager Dave Doetsch commented, “We are extremely excited to partner with Visit Southwest Michigan for this specially designed radio station unlike any other you’ll find on the radio dial. Since 1958 our core mission here at Mid-West Family Marketing & Media has been to serve our community, and this new radio station will not only serve our community, but it’ll also serve those who make the choice to come and visit. And best of all, when they miss us, they can turn on the station via the stream and let the memories inspire them to plan their return.”
WQYQ currently simulcasts Sports 960 WSBT South Bend IN following
