Michael Martin stepped down from his role as Brand Manager of Audacy Hot AC “Alice 97.3” KLLC San Francisco at the end of 2025 to focus on his national duties as SVP of Programming and Head of Music Initiatives for Audacy.
Martin joined then CBS Radio San Francisco in 2009 to program KLLC and CHR “99.7 Now” KMVQ and during his tenure would also oversee Rhythmic AC “Q102.1” KRBQ and Variety Hits “105.3 Dave-FM” KITS San Francisco and CHR “97.1 Amp Radio” KAMP Los Angeles. Before joining CBS/Audacy, Martin spent his career at Clear Channel rising from Music Director of 102.7 KIIS-FM Los Angeles to Operations Manager, while also programming KYSR Los Angeles, and KIOI, KMEL, and KYLD San Francisco.
Audacy San Francisco SVP/Market Manager Kieran Geffert commented, “We’re grateful for Michael’s 16 years of leadership and the passion he’s brought to Alice, and all of our brands. His programming vision, artist partnerships, signature events, and steady leadership have been integral to Alice’s trajectory over the years.”
Chief Programming Officer Jeff Sottolano commented, “Michael has been a valuable contributor to the success of our San Francisco brands for almost two decades – leading KLLC, KMVQ, KITS and KRBQ at various points throughout his tenure. In his SF role, he has led highly rated shows and award-winning on-air talent and brought artists such as Justin Bieber, Ed Sheeran, Taylor Swift and John Mayer to the city by the bay. I want to thank him for all of his contributions to our San Francisco brands.”
Audacy intends to announce plans for KLLC’s programming leadership in the coming days.




















