After closing on their acquisitions of Beasley Media Group’s Fort Myers FL stations last week, Sun Broadcasting and Fort Myers Broadcasting Company have begun their restructuring of their properties.
Former Beasley Spanish Tropical “Playa 99.3” WWCN-FM Fort Myers Beach began stunting on Wednesday with a one hour loop of mostly Spanish ballads (but a pair of English songs in Celine Dion “My Heart Will Go On” and Air Supply “Making Love Out of Nothing At All”). The station is also redirecting its former listeners to new FMBC sister and similarly formatted “Maxima 97.3/95.7” W247CR/W239CL/WINK-HD2.
Call Communications Group filed with the FCC that their 107.9 W300EF Naples, which had been being operated by Fort Myers Broadcasting Company as Regional Mexican “La Raza 107.9” fed by their 101.1 WAVV-HD2, had gone silent earlier this month after losing their programming source.
“Playa 99.3” had a 1.8 share in the December 2025 Nielsen Audio ratings, while “Maxima” had a 1.5 share. Both trailed FMBC Spanish CHR “97.7 Latino” WTLQ’s 3.6 share, while were ahead of iHeartMedia Bilingual AC “Magic 100.1” WZJZ’s 1.3 share. W300EF/WAVV-HD2 had a mere 0.1 share.
Ahead of the deal closing, Beasley had pulled the plug on “Podcast Radio” 96.5 W243BM/101.5 W268AH/105.1 W286AK/WXKB-HD2 with those three translators currently simulcasting Sports “ESPN Southwest Florida” 770 WBCN/98.1 W251AL/104.3 W282BY.
Unrelated to the format changes that have begun taking place, we’re also told that the legacy FMBC and Sun properties were involved in a cyberattack early Wednesday with the stations resuming regular programming by the end of morning drive.
