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Westwood One & NCAA Extends Basketball, Baseball & Softball Tournament Deals

Lance Ventaby Lance Venta
March 18, 2026

NCAA Cumulus Media’s Westwood One has announced it has signed a multi-year contract renewal with the NCAA to continue to distribute the NCAA’s Men’s & Women’s basketball tournaments, NIT, WBIT and the Men’s and Women’s College World Series.

Westwood One has carried the NCAA’s Men’s Basketball tournament since 1982 and every game since 2005.

NCAA Director of Championships/Digital Nate Flannery said, “Westwood One has been an exceptional partner in bringing NCAA championships to fans across the country. fans to experience the excitement of our championships wherever they are. We’re pleased to extend this relationship and continue providing access to NCAA events for millions of listeners nationwide.”

Cumulus EVP Corporate Strategy & Development and Westwood One President Collin Jones commented, “We’re thrilled to extend our partnership with the NCAA and continue bringing the power, passion, and pageantry of college sports to fans nationwide. This renewed agreement reflects the unmatched reach of Westwood One’s audio network and our shared commitment to elevating the championship experience for athletes, schools, and listeners everywhere. The best moments in college sports are still ahead—and we can’t wait to deliver them.”

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Westwood One & NCAA Extends Basketball, Baseball & Softball Tournament Deals

Lance Ventaby Lance Venta
March 18, 2026

NCAA Cumulus Media’s Westwood One has announced it has signed a multi-year contract renewal with the NCAA to continue to distribute the NCAA’s Men’s & Women’s basketball tournaments, NIT, WBIT and the Men’s and Women’s College World Series.

Westwood One has carried the NCAA’s Men’s Basketball tournament since 1982 and every game since 2005.

NCAA Director of Championships/Digital Nate Flannery said, “Westwood One has been an exceptional partner in bringing NCAA championships to fans across the country. fans to experience the excitement of our championships wherever they are. We’re pleased to extend this relationship and continue providing access to NCAA events for millions of listeners nationwide.”

Cumulus EVP Corporate Strategy & Development and Westwood One President Collin Jones commented, “We’re thrilled to extend our partnership with the NCAA and continue bringing the power, passion, and pageantry of college sports to fans nationwide. This renewed agreement reflects the unmatched reach of Westwood One’s audio network and our shared commitment to elevating the championship experience for athletes, schools, and listeners everywhere. The best moments in college sports are still ahead—and we can’t wait to deliver them.”

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
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  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

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Recent Headlines

Nielsen Audio Arbitron

Nielsen September 2026 Ratings Releases 10/16

October 16, 2026
CMG Media Corporation

Chris Jones Jumps From iHeart To Cox Atlanta

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Cumulus Media 2018 Mary Berner

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October 16, 2026
94.5 PST WPST Trenton Chris & Crew

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95.1 The Wolf KABW Abliene

Station Sales Week Of 10/16

October 16, 2026
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Gap Broadcasting Acquires Texarkana Cluster

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