Fitness personality Jake Steinfeld has partnered with Universal Music Enterprises and iHeartMedia to launch “Body By Jake Radio“.
The new channel is described as a dynamic mix of music, mindset and motivation featuring host Jake Steinfeld, and other notable personalities in the fitness and mental health worlds, offering empowering messages, fitness, lifestyle, and longevity tips, alongside an eclectic range of uplifting and energizing music to keep listeners motivated and feeling their best all day long. “The channel is designed to energize listeners in the morning, sustain them throughout the afternoon, and help them unwind in the evening through a diverse mix of music and specialty programming tailored for different parts of the day.”
Steinfeld, who created the fist exercise segments on cable television, the first 24 hour fitness network, the first exercise playlist, and starred in the Family Channel sitcom “Big Brother Jake”, says that the channel aligns with his mission to promote both physical fitness and mental wellbeing, reinforcing the importance of a strong mind-body connection. He commented, “Like I’ve done all my career, we’re bringing something to the radio landscape that’s never been done before – motivation and inspiration inside the fabric of the best music on the planet. It’ll be 72 and sunny every day at Body By Jake Radio where we are here to encourage people every single day: ‘Don’t Quit!’ Keep pushing forward, no matter what.”
iHeartMedia President of Programming Operations and Digital Music Jon Zellner said, “Mental Health Awareness Month is a powerful reminder to take care of ourselves, and each other, and we’re proud to bring Body By Jake Radio and Jake’s decades of experience helping people feel their best to our listeners.”
Universal Music Enterprises Chairman Bruce Resnikoff followed, “I’ve known and worked with Jake for decades, he is a true pioneer who understood early on the powerful connection between music and motivation. With Body By Jake Radio, we’re building on that momentum by combining UMe’s unparalleled catalog with programming that speaks to today’s mental health and wellness-focused audience. With iHeartMedia, we’re creating a dynamic new platform where great music and positive messaging come together to inspire listeners around the world.”
